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STMICROELECTRONICS AND
IMAGINATION TECHNOLOGIES DEBUTS ST 5512/ST40 WITH POWERVR GRAPHICS
TECHNOLOGY AND LIBERATE DIGITAL TV NAVIGATOR AT WESTERN SHOW 2000
28th November 2000
Imagination Technologies' PowerVR Technologies division has
announced that STMicroelectronics and Liberate are developing next
generation set-top-box technology featuring PowerVR technology.
This technology, which provides a standardised platform for
cutting edge set-top-box applications, debuts today.
Liberate TV Navigator software running on the STi5512/ST40STB1
platform integrating PowerVR technology is being shown at the
Western Show 2000 from 28th November to December 1st at the Los
Angeles Convention Centre.1 This is the latest stage in the
partnership between ST Microelectronics and Imagination
Technologies, which will bring the revolutionary graphics
technology to ST's interactive consumer electronics customers. The
ST demonstration, which can be seen on the Liberate stand, shows
PowerVR technology employed in a complete STB solution running
Liberate software in an embedded Linux environment.
ST is the market leader in chipsets for Digital TV with over
50% market share. Liberate develops and markets software products
that form a universal platform for information appliances.
Hardware OEMs, cable operators and ISPs use its software to
leverage the power of the Internet. PowerVR Technologies is a
leading supplier of advanced graphics technologies to the arcade,
console and PC markets.
Says Hossein Yassaie, CEO of Imagination Technologies:
"Our product brings new capabilities to set-top-box
technology and will allow manufacturers to develop boxes that make
possible cutting-edge interactive visual applications for TV
viewing, content navigation, 3D gaming and Web browsing."
A next-generation STB running Liberate Enhanced TV software
needs a higher level of graphics performance than a basic pay TV
receiver. Imagination Technologies supplies the ideal solution
with PowerVR's inherent low cost/performance ratio, low power
consumption and low memory bandwidth requirements. PowerVR's
unique tile based rendering approach and on-chip Z buffer function
drastically reduces memory bandwidth leading to a scalable and
significantly lower cost graphics solution compared to all
traditional 3D approaches and enables exciting new applications
for set-top-boxes, including advanced graphics and 3D gaming.
Says Bob Krysiak, General Manager, Micro Core Development
Division, STMicroelectronics: "We are working towards a
standardised platform for next-generation STBs which will ensure
that ST and Liberate's existing mutual customers in the cable and
telecommunications sector, and future mutual customers in the
satellite and digital terrestrial markets, can rapidly adopt and
bring to market a best of breed technology combination. This will
facilitate new service offerings in high revenue growth fields
such as Personal Video Recording (PVR), Voice-over-IP (VOIP),
cross-platform gaming, and personalized content delivery as well
as existing revenue-enhancing services such as Video-on-Demand (VOD),
Interactive Program Guides (IPG), and interactive advertising.
Faster deployment further allows customers to capitalize on
first-mover status to achieve a competitive market advantage,
increase take rates and reduce churn."
About the STi5512/ST40STB1 Reference Platform
The STi5512/ST40STB1 reference platform being demonstrated at the
Western Show emulates a high-end set-top box environment and
features advanced graphics, an ST40 CPU (based on the SuperH,
32-bit SH-4 core from Hitachi) and an interface to allow a hard
disk drive to be added for TV time-shifting applications as well
as the single STi5512 chip for broad STB functionality including
an ST20 32-bit microprocessor, a transport demultiplex block with
built-in DVB descrambler, an MPEG2 video decoder with 5 graphics
planes, a 2D BLT engine, an MPEG audio decoder, and a digital PAL/NTSC/SECAM
encoder. All of the standard interfaces are supported including an
integrated IEEE1284 interface and support for IEEE1394 devices.
Editors Notes 1More information about the show can be found at
<http://www.cct-assn.org/westernshow>.
The Liberate stand is number 3431 in the West Hall.
About STMicroelectronics
STMicroelectronics (formerly SGS-THOMSON Microelectronics) is a
global independent semiconductor company, whose shares are traded
on the New York Stock Exchange, on the ParisBourse and on the
Milan Stock Exchange. The Company designs, develops, manufactures
and markets a broad range of semiconductor integrated circuits
(ICs) and discrete devices used in a wide variety of
microelectronic applications, including telecommunications
systems, computer systems, consumer products, automotive products
and industrial automation and control systems. In 1999, the
Company's net revenues were $5.056 billion and net earnings were
$547 million. Further information on ST can be found at www.st.com.
About PowerVR Technologies
PowerVR Technologies - a division of Imagination Technologies -
develops and markets the unique PowerVR graphics/video technology.
Existing partners licensing the technology include NEC and
STMicroelectronics. PowerVR Technologies design wins have included
Sega's latest video games console, Dreamcast, the Naomi arcade
system, which is used in the majority of new arcade machines
worldwide, and numerous PC add-in and OEM customers. More
information is available on the PowerVR Technologies web site at www.powervr.com
About Imagination Technologies
Imagination Technologies Group plc is an international company
that develops, licenses and supplies market-leading 2D/3D
graphics, digital video, audio and speech technologies and
products for consumer entertainment and PC Markets. The company
has deployed and planned technologies for games consoles, PCs,
arcade entertainment machines, digital set-top boxes, in car
information/entertainment systems, and mobile devices. Since it
was founded in 1985, the company has introduced, via licensing
arrangements or directly, a succession of innovative technologies,
silicon chips and add-in boards, which have played a major role in
the development of multimedia and computer-based entertainment
systems. Imagination Technologies Group plc has its corporate
headquarters in the United Kingdom and is publicly traded on the
London Stock Exchange (FTSE:IMG). More information is available on
the Imagination Technologies web site at www.imgtec.com <http://www.imgtec.com>.
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